Benchmarks · Travel · 2026
Destinations, hotels, airlines, gear. Visual-heavy niche with seasonality.
| Tier | Followers | Median ER | Healthy band | Red flag below |
|---|---|---|---|---|
| Nano | 1K – 10K | 6.2% | 4% – 9% | < 2.5% |
| Micro | 10K – 100K | 3.0% | 2% – 5% | < 1.4% |
| Mid | 100K – 500K | 1.9% | 1.3% – 3% | < 0.8% |
| Mega | 500K – 1M | 1.2% | 0.8% – 2% | < 0.5% |
| Celebrity | 1M+ | 0.8% | 0.5% – 1.4% | < 0.3% |
Rates below are per Reel / TikTok video for travel creators in 2026. Multiply by 0.7 for feed posts, 0.5 for stories. These are ranges, not quotes — actual price depends on engagement rate, exclusivity, usage rights, and brand fit.
| Tier | Low end | High end |
|---|---|---|
| Nano | $120 | $650 |
| Micro | $650 | $3,500 |
| Mid | $3,500 | $12,000 |
| Mega | $12,000 | $28,000 |
| Celebrity | $28,000 | $180,000 |
Source: Influencer Marketing Hub 2026 Benchmark Report, Aspire Creator Rate Benchmarks 2025, HypeAuditor State of Influencer Marketing 2025. Last verified 2026.
Instagram · TikTok · YouTube — in order of how much travel brand spend flows through each platform.
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