Benchmarks · 2026

Influencer engagement rate benchmarks by niche

Size-calibrated engagement rate, fair-pay rate range, and niche-specific signal to watch — for the 10 categories that drive most creator-marketing spend.

• Beauty benchmarks

  Skincare, makeup, hair, fragrance. Highest spend category in influencer marketing — and one of the most fraud-prone.

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• Fitness benchmarks

  Training, nutrition, athletic apparel, supplements. High-intent audiences and strong direct-response conversion.

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• Gaming benchmarks

  PC, console, mobile gaming, streaming. Long-form (YouTube + Twitch) dominates, short-form is a secondary discovery channel.

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• Travel benchmarks

  Destinations, hotels, airlines, gear. Visual-heavy niche with seasonality.

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• Food benchmarks

  Recipes, restaurants, kitchen products, meal kits, CPG. Save + share rates matter more than likes.

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• Fashion benchmarks

  Apparel, accessories, footwear, luxury, fast fashion. Seasonal cycles + high content volume.

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• Tech benchmarks

  Hardware reviews, software, AI, consumer electronics. Long-form review content dominates.

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• Parenting benchmarks

  Pregnancy, baby, toddler, school-age, family lifestyle. High-trust niche with strong conversion.

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• Finance benchmarks

  Personal finance, investing, real estate, side hustles, fintech. Regulated category — disclosure is essential.

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• Pets benchmarks

  Dogs, cats, exotic pets, pet products, training. High emotional engagement, strong direct-response.

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