Benchmarks · Tech · 2026
Hardware reviews, software, AI, consumer electronics. Long-form review content dominates.
| Tier | Followers | Median ER | Healthy band | Red flag below |
|---|---|---|---|---|
| Nano | 1K – 10K | 4.8% | 3% – 7.5% | < 1.8% |
| Micro | 10K – 100K | 2.4% | 1.5% – 4% | < 1% |
| Mid | 100K – 500K | 1.4% | 0.9% – 2.4% | < 0.6% |
| Mega | 500K – 1M | 0.9% | 0.6% – 1.6% | < 0.4% |
| Celebrity | 1M+ | 0.6% | 0.4% – 1.1% | < 0.25% |
Rates below are per Reel / TikTok video for tech creators in 2026. Multiply by 0.7 for feed posts, 0.5 for stories. These are ranges, not quotes — actual price depends on engagement rate, exclusivity, usage rights, and brand fit.
| Tier | Low end | High end |
|---|---|---|
| Nano | $120 | $700 |
| Micro | $700 | $4,000 |
| Mid | $4,000 | $13,000 |
| Mega | $13,000 | $28,000 |
| Celebrity | $28,000 | $180,000 |
Source: Influencer Marketing Hub 2026 Benchmark Report, Aspire Creator Rate Benchmarks 2025, HypeAuditor State of Influencer Marketing 2025. Last verified 2026.
YouTube · TikTok · Instagram — in order of how much tech brand spend flows through each platform.
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