Benchmarks · Gaming · 2026
PC, console, mobile gaming, streaming. Long-form (YouTube + Twitch) dominates, short-form is a secondary discovery channel.
| Tier | Followers | Median ER | Healthy band | Red flag below |
|---|---|---|---|---|
| Nano | 1K – 10K | 4.5% | 3% – 7% | < 2% |
| Micro | 10K – 100K | 2.5% | 1.5% – 4% | < 1% |
| Mid | 100K – 500K | 1.5% | 1% – 2.5% | < 0.6% |
| Mega | 500K – 1M | 1.0% | 0.7% – 1.8% | < 0.4% |
| Celebrity | 1M+ | 0.7% | 0.4% – 1.3% | < 0.25% |
Rates below are per Reel / TikTok video for gaming creators in 2026. Multiply by 0.7 for feed posts, 0.5 for stories. These are ranges, not quotes — actual price depends on engagement rate, exclusivity, usage rights, and brand fit.
| Tier | Low end | High end |
|---|---|---|
| Nano | $80 | $500 |
| Micro | $500 | $3,000 |
| Mid | $3,000 | $10,000 |
| Mega | $10,000 | $22,000 |
| Celebrity | $22,000 | $150,000 |
Source: Influencer Marketing Hub 2026 Benchmark Report, Aspire Creator Rate Benchmarks 2025, HypeAuditor State of Influencer Marketing 2025. Last verified 2026.
YouTube · Twitch · TikTok — in order of how much gaming brand spend flows through each platform.
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