SpendVet
Score a creator free

Free tool

Engagement Rate Calculator

Enter the creator's follower count and average likes + comments. We'll calculate engagement rate AND tell you whether it's healthy for their tier — because a 2% ER on a 5K creator means something very different than a 2% ER on a 5M creator.

Engagement rate

3.09%

Tier

Micro

10K – 100K

Healthy for Micro tier

Micro accounts (10K – 100K) typically run 2–5%. This is squarely in the expected band.

Want this calibrated across every signal(audience match, growth pattern, comment quality, content fit to your brand) — not just engagement rate? That's what SpendVet does, from one creator handle.

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How engagement rate actually works

Engagement rate (ER) is the percentage of a creator's followers who actually engage with their content. Formula:

ER = (avg likes + avg comments) / follower count × 100

The reason single-number industry averages are misleading: ER scales inversely with audience size. Smaller creators have more intimate audiences and higher engagement; larger creators reach more passive viewers and lower engagement. The same 2% ER is excellent on a 1M-follower account and a warning sign on a 5K-follower account.

Size-calibrated benchmarks (2026)

  • Nano (1K-10K): 5-10% is healthy. Anything under 3% is a flag.
  • Micro (10K-100K): 2-5% is healthy. Under 1.5% is a flag.
  • Mid (100K-500K): 1.5-3% is healthy. Under 0.8% is a flag.
  • Mega (500K-1M): 1-2% is healthy. Under 0.5% is a flag.
  • Celebrity (1M+): 0.5-1.5% is healthy. Under 0.3% is a flag.

Caveat: a low ER alone doesn't mean bot followers. Some creators monetize through DMs, story views, or links-out and have low public ER but real audiences. Combine ER with comment quality + audience growth shape + audience location vs creator location before concluding fraud. Full vetting playbook here →

FAQ

What's a good engagement rate?

There's no single answer — engagement rate scales inversely with follower count. A 7% ER on a 5K nano creator is healthy. A 7% ER on a 5M mega is suspicious. This calculator scores you against your tier, not a flat average.

Is engagement rate (likes + comments) / followers, or / posts?

Both methods exist. The more honest one is (likes + comments) / followers, averaged over the last 9-12 posts. The "per post" denominator inflates rates because it doesn't account for follower count. We use the (likes + comments) / followers formula.

Does this work for Instagram, TikTok, and YouTube?

Engagement rate math is the same across platforms; what changes is the healthy benchmark. TikTok engagement rates run 3-5× higher than Instagram. You can use this calculator for any platform — just know that an "acceptable" TikTok ER is much higher than an acceptable Instagram one.

Do you save my inputs?

No. Everything runs client-side. Nothing leaves the browser.