Check any creator before you pay them
Type any creator’s handle. We tell you if their followers are real, how much you should actually pay them, and whether their audience matches yours. 30 seconds. No spreadsheet.
↓ Try it below — type any handle, see the score in under a second. Free, no signup.
Type any Instagram handle
We pull follower count, engagement, reach, growth, and safety signals — then return a full size-aware score in under a second.
What you get on every creator, in 30 seconds
A real SpendVet scorecard. 5 signals, each calibrated to creator tier, with the bottom-line verdict and a fair-pay range. No login needed to see one.
@fitlifebymarcus
Instagram · Mid (250K followers)
SpendVet risk score
75 / 100
High risk · don't pay quoted rate
47% audience-authenticity risk. Comment density is 1/3 of healthy for the tier, audience location is mismatched, and follower growth shows a paid-acquisition pattern in March.
Their public rate
$4,500 per Reel
SpendVet fair-pay range
$1,200 – $1,850
If you pay quoted rate, you overpay by ~145%.That's ~$2,650 on this single deal.
Engagement vs tier
78
0.9% ER · healthy 1.5–3% for 250K tier
Real engagement is 40% below the lower band for Mid-tier creators. The quoted rate is priced as if ER were in the healthy band — you're paying for engagement that isn't there.
Audience location
88
38% audience in bot-farm geos · healthy <20%
Highest-signal fraud flag. Creator is US-based but audience skews 38% Brazil + India + Turkey + Indonesia. Either bought followers or a content-shift you'll never reach.
Comment density
72
0.6 comments per 100 likes · healthy 2–5
Engagement-pod pattern. Likes are inflated relative to genuine conversation — typical of pod-driven inflation, not authentic audience.
Follower growth shape
91
Spike: +18K followers in 48h on March 14 with no viral content
Bought-followers fingerprint. No associated viral post, no PR cycle, no trending hashtag — just a vertical spike. We saw the same pattern on 3 other accounts that month.
Audience demographic match
45
Content is male-skewing fitness · audience is 52% female
Demo doesn't match content topic. Conversion rate on fitness apparel + supplements will be 30-50% below tier expectation.
That's for one made-up creator. Run it on a real one — any creator handle, 30 seconds, no card.
Once you’ve vetted them ✦
SpendVet tells you who’s real. Rosterly runs the rest — roster CRM, campaign tracking, payments + 1099s, contracts, compliance — in one workspace. From $199/mo.
Open Rosterly →Built by an operator
“I wired $4K to a creator with 80% bot followers. Two weeks later I paid another with great vanity metrics and got zero attributable revenue. There was no honest scoring tool, so I built one. Paste any handle above — same engine I use for my own roster.”
— Aiden, founder of SpendVet
Built for
Anyone paying creators
Brand managers, founders, marketers — anyone about to send a check or product to a creator and not sure if their audience is real.
Anyone sending free product
Gifting program managers, PR people, DTC owners — anyone shipping product to a creator and wanting to make sure it doesn't go to a bot farm.
Agencies + advisors
Anyone vetting creators on behalf of clients and needing a defensible score to put in the deck.
The problem is well-documented
The full platform
From vetting a creator to paying them — SpendVet covers the full influencer marketing stack. Start with what’s live today; everything else rolls out through 2026.
Score any creator from a handle. Engagement, reach, fraud signal, brand safety, and commercial fit — calibrated by tier.
Search creators by niche, platform, tier, country, and minimum ER. Every result is pre-scored.
Proven email templates for cold pitches, follow-ups, and rate negotiation. Single-send live — reply tracking Q3 2026.
Briefs, deliverables, creator status tracking — all in one workspace. No more six-tab spreadsheets.
Roster health, campaign spend, and outreach activity — aggregated workspace overview.
Creator invoice ledger — generate, track, and mark paid. Stripe Connect payouts coming Q4 2026.
How SpendVet works
That's it. Drop in @theircreator and pick the platform. SpendVet pulls follower count, average views, engagement rate, growth trend, and audience signals automatically.
@liftedbyamy · Instagram
SpendVet benchmarks against creators in the same tier — nano, micro, mid, macro, mega. A 3.8% engagement rate means something very different for a 48k micro than for a 2M macro.
Result: Engagement 71 · Reach 58 · Commercial fit 74 · Overall 68/100
Save creators to your roster. Sort by overall, engagement, or commercial fit. Every load re-pulls and re-scores so the roster stays current.
Sort 12 creators by commercial fit → bottom 3 are clear cuts
What the engine scores
Every metric is benchmarked against creators of the same tier — so a 5k nano with exceptional engagement and a 5M mega with middling engagement both get a fair read.
Engagement score
Observed ER vs. what creators their size normally hit. A nano at 8% ER in a 4%-expected tier is genuinely standout — not just “decent.”
Nano at 7.2% ER vs. 4.1% expected → engagement 84/100
Reach score
Views-to-follower ratio benchmarked by tier. Catches follower-padded accounts whose content reaches almost no one.
Micro with 1.7% reach vs. 18% expected → reach 31/100
Fraud signal
Combines your fraud score input with internal consistency checks. If the follower/view/ER combination doesn’t add up, the engine flags it.
High followers, low views, low ER → elevated fraud flag
Brand safety
0–100 safety signal you provide, weighted into overall and commercial scores. Low safety drags commercial fit even when engagement is strong.
Safety 60 + strong ER → commercial score discounted 18 pts
Commercial fit
Blends niche match, safety, reach, and engagement into a single “will this convert for us” number — the one that actually matters at budget time.
Niche 0.9 + safety 88 + strong ER → commercial 79/100
Confidence multiplier
Thin data gets a lower confidence score — so you know when to trust the number and when to ask the creator for more stats before committing.
Nano with limited history → confidence 72%, score discounted
Why vetting matters
Sources: Influencer Marketing Factory, Influencer Marketing Hub, Forbes. Brand teams relying on follower counts alone systematically overpay for underperforming creators.
25 free lookups, no card
Create an account and score your first 25 creators — full size-aware breakdown — before paying anything.
Size-aware benchmarks
Nano creators are not judged by mega standards. Each tier has its own engagement, reach, and consistency benchmarks.
Your data stays yours
Creator stats you enter are scoped to your account. Delete your account and we wipe everything within 30 days. No data sold.
Honest about limits
We score what you enter — no live scraping. You paste the numbers, we score them. What you get is a fair, math-backed read on what you already have.
Aiden Seidell, founder of SpendVet
hello@spendvet.com · I read every email
I built SpendVet because influencer spend decisions are still mostly vibes. Brand teams are choosing between creators based on follower counts that anyone can inflate and engagement rates that look fine until you check what’s normal for that tier. A 4% engagement rate sounds good until you learn that nano creators should be at 6–8%. The scoring engine surfaces that gap in 30 seconds.
Simple pricing
25 free lookups per month, no card. Pro is $79/mo — catch one inflated account and the month pays for itself.
Common questions
Type any creator's @handle. We tell you if their followers are real, how much you should actually pay them, and whether their audience is a fit for what you sell.
We pull every public signal — engagement rate, audience location, comment density, follower growth pattern, posting consistency — and score them against benchmarks for the creator's tier. A 4% engagement rate is amazing for a 2M-follower mega creator and a red flag for a 5K nano. We calibrate properly.
Instagram, TikTok, YouTube, and X. Same engine works across all of them — every signal is normalized, so you can compare a TikTok creator to a YouTuber side-by-side.
About 30 seconds for the live pull. The score, fair-pay range, and verdict are all returned together. No spreadsheets, no waiting for a researcher to email you.
Vetting + a full creator roster you can save and share lives today. Discovery (find creators by niche), outreach (email templates), campaign tracking, and payments are rolling out across 2026 in the bigger plans.
If you upgrade to a paid plan and it's not for you in your first month, full refund — no questions. Email hello@spendvet.com.
25 free lookups, no card. See exactly what the engine returns before you decide whether to upgrade.