Benchmarks · Fashion · 2026
Apparel, accessories, footwear, luxury, fast fashion. Seasonal cycles + high content volume.
| Tier | Followers | Median ER | Healthy band | Red flag below |
|---|---|---|---|---|
| Nano | 1K – 10K | 5.5% | 3.5% – 9% | < 2% |
| Micro | 10K – 100K | 2.8% | 1.8% – 4.5% | < 1.2% |
| Mid | 100K – 500K | 1.6% | 1% – 2.6% | < 0.7% |
| Mega | 500K – 1M | 1.1% | 0.7% – 1.8% | < 0.4% |
| Celebrity | 1M+ | 0.7% | 0.4% – 1.3% | < 0.25% |
Rates below are per Reel / TikTok video for fashion creators in 2026. Multiply by 0.7 for feed posts, 0.5 for stories. These are ranges, not quotes — actual price depends on engagement rate, exclusivity, usage rights, and brand fit.
| Tier | Low end | High end |
|---|---|---|
| Nano | $100 | $600 |
| Micro | $600 | $3,500 |
| Mid | $3,500 | $11,000 |
| Mega | $11,000 | $26,000 |
| Celebrity | $26,000 | $180,000 |
Source: Influencer Marketing Hub 2026 Benchmark Report, Aspire Creator Rate Benchmarks 2025, HypeAuditor State of Influencer Marketing 2025. Last verified 2026.
Instagram · TikTok · YouTube — in order of how much fashion brand spend flows through each platform.
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