Benchmarks · Food · 2026
Recipes, restaurants, kitchen products, meal kits, CPG. Save + share rates matter more than likes.
| Tier | Followers | Median ER | Healthy band | Red flag below |
|---|---|---|---|---|
| Nano | 1K – 10K | 7.0% | 4.5% – 10% | < 2.8% |
| Micro | 10K – 100K | 3.5% | 2.2% – 5.5% | < 1.6% |
| Mid | 100K – 500K | 2.0% | 1.3% – 3.2% | < 0.9% |
| Mega | 500K – 1M | 1.4% | 0.9% – 2.3% | < 0.5% |
| Celebrity | 1M+ | 0.9% | 0.5% – 1.6% | < 0.35% |
Rates below are per Reel / TikTok video for food creators in 2026. Multiply by 0.7 for feed posts, 0.5 for stories. These are ranges, not quotes — actual price depends on engagement rate, exclusivity, usage rights, and brand fit.
| Tier | Low end | High end |
|---|---|---|
| Nano | $130 | $700 |
| Micro | $700 | $4,000 |
| Mid | $4,000 | $13,000 |
| Mega | $13,000 | $30,000 |
| Celebrity | $30,000 | $200,000 |
Source: Influencer Marketing Hub 2026 Benchmark Report, Aspire Creator Rate Benchmarks 2025, HypeAuditor State of Influencer Marketing 2025. Last verified 2026.
Instagram · TikTok · YouTube — in order of how much food brand spend flows through each platform.
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