Free tool
Estimate a fair-pay range for any creator. Inputs: platform, follower tier, engagement rate. Outputs: the rate band most brands are paying creators in this slot in 2026 — pulled from public rate cards + creator-economy reports.
Estimated fair-pay range
$771
–$1,389
Midpoint: $1,029 · ER modifier: 0.91× · Instagram Reel
Want to auto-pullfollowers + ER + audience match for any creator from just their @handle — then run this calibration plus fraud signals plus brand-fit scoring? That's SpendVet.
There's no MLS for creator pricing — it's a fractured market with massive variance. But the rough math most agencies use is roughly:
base_rate ≈ (followers × CPM_for_tier_and_platform) × engagement_modifier × content_format_modifier
CPM (cost per thousand followers) is roughly $10-15 for Instagram Reels, $7-12 for TikTok, and $15-25 for YouTube Shorts — but those rates compress as tier size grows (a 5K nano commands a higher CPM than a 5M mega).
The engagement modifier is the biggest swing factor. A creator with 2× the healthy ER for their tier can defensibly charge 40-60% over the median; a creator with half the healthy ER usually settles below.
Public rate cards from creator-economy reports (Influencer Marketing Hub 2026, Aspire 2025 Benchmarks, Modash creator rates), creator agencies, and historical deal data published by platforms. They're ranges — not promises — and reflect average market rates, not what a specific creator will quote.
A lot. A creator with 2× the healthy ER for their tier can typically charge 30-60% over the median; a creator with half the healthy ER usually settles below. This calculator uses the ER input to skew the range up or down.
Reels (Instagram) and TikTok videos command the highest rates because they get pushed by platform recommendation algorithms. Story content runs ~30-40% lower; feed posts run ~10-20% lower than Reels. This estimator returns the headline Reel/TikTok rate — adjust down for other formats.
Because creator pricing is unregulated and varies based on niche, geo, exclusivity, usage rights, and brand fit. The "fair range" is a defensible ballpark, not a quote. Treat the low end as your opening offer and the high end as your ceiling for that tier.